First Fund Invests in Hubly

Workflows that work as hard as you do

First Fund is delighted to announce its investment in Hubly, and the humans behind Hubly, co-founders Louis Retief and Ron Gorodetsky.

Hubly is a workflow tool for Financial Advisory firms to ensure that nothing falls through the cracks. Their intuitive workflow solution helps advisory firms track the processes that let them serve more clients and increase their firm’s efficiency - so they never drop the ball again.

Co-founder Louis Retief stated, “Hubly is working in the workflow automation market which is growing quickly and is expected to continue to grow. What really excites me about what we're building is there's an incredible opportunity to help make humans more productive in financial services, where they stop focusing on administrative work. We are building a future where financial services professionals can escape cognitive friction, no more distractions, no more stress and anxiety, and in full control of their day.”

First Fund founder Samarth Chandola remarked, “Hubly solves a key pain point for financial advisors by ensuring nothing falls through the cracks and allowing them to operate with clear, repeatable, and scalable workflows. Several financial advisory firms are already using Hubly for their workflows, and I expect that number - and Hubly - to keep growing in the multi-billion dollar fintech industry.”

We are excited to join Hubly on their ride.